The Sheep Game visits the EEM Group stand
- EEM Group
- 7 days ago
- 5 min read
EEM Group welcomed a special visitor to its stand at the Royal Welsh Show 2026 when Cammy Wilson, better known through The Sheep Game, stopped by to explore the wide range of vending machines available for farms, events and rural businesses.
Cammy met Phil from EEM Group and took a closer look at several machines on display, including milk vending, coffee vending, merchandise vending and a colourful cotton candy vending machine.
The visit was captured on video, giving farmers and rural business owners a useful look at how vending technology can be used far beyond traditional snack and drink machines.
The Royal Welsh Show took place from 20 to 23 July 2026 and brought together businesses, farmers and agricultural organisations from across the UK. The Sheep Game was also active throughout the event, sharing content with its farming audience from the showground.
Watch The Sheep Game explore EEM Group Stand
In the video, Cammy talks to Phil about the different vending machines EEM Group can provide and how they may be used by farms, farm shops, event organisers and visitor attractions.
The machines on display demonstrate just how flexible modern vending has become. Rather than only selling packaged snacks, businesses can now automate the sale of fresh milk, hot drinks, branded merchandise and freshly made treats.
This can help businesses increase opening hours, reduce reliance on staffed counters and give customers access to products at times when a shop or café may otherwise be closed.
Vending machines featured during the visit
Cammy was shown several different EEM vending solutions:
Milk vending machines
Coffee vending machines
Merchandise vending machines
Cotton candy vending machines
Each machine serves a different purpose, but they all share the same basic advantage: giving customers a quick and convenient self-service experience.
Milk vending for farms and dairies
Milk vending remains one of EEM Group’s core solutions for dairy farms looking to sell fresh milk directly to customers.
A well-planned milk vending setup can help farms create a stronger direct-to-consumer sales model, retain more value from their milk and build repeat local custom.
Machines can be configured to suit different sites and products, including fresh milk, multiple milk varieties and milkshake options. They can also be combined with bottle vending to create a complete refill station.
Farmers interested in the equipment shown to Cammy can explore the full range of EEM milk vending machines.
Milk vending can work particularly well alongside:
Farm shops
Milk huts
Local produce vending
Visitor attractions
Farm cafés
Existing diversification projects
Rather than installing a standalone machine without a plan, EEM works with businesses to consider the wider site, customer journey and product mix.
Merchandise vending for farm brands and events
One of the more unusual machines Cammy explored was the merchandise vending machine.
Merchandise vending allows businesses, visitor attractions and event organisers to sell branded products without needing a permanently staffed retail counter.
Depending on the configuration, a merchandise vending machine could be used for items such as:
Branded hats and clothing
Farm merchandise
Souvenirs
Gifts
Event products
Small packaged retail items
For agricultural businesses with a strong following, merchandise can become an additional revenue stream. It also gives loyal customers a simple way to support a farm, creator, event or rural brand.
A machine positioned at a farm attraction, agricultural show or event could continue taking sales while staff focus on other areas of the business.
Coffee vending for farms, retail and visitor sites
Coffee is another product that works naturally within a self-service vending setup.
A coffee vending machine can provide hot drinks throughout the day without requiring a fully staffed café. This can be useful for farm shops, rural workplaces, visitor attractions, event sites and farm vending areas where customers may already be stopping for milk or local produce.
Coffee vending can also help increase average customer spend. Someone visiting for milk may decide to purchase a hot drink at the same time, particularly during the colder months.
For sites with regular visitors, commuters or passing traffic, adding coffee can make the vending area more useful throughout the year rather than relying only on seasonal products.
Cotton candy vending creates a memorable customer experience
The cotton candy vending machine, also known as a candy floss vending machine, was one of the most eye-catching machines on the EEM stand.
Customers can watch as the machine creates fresh candy floss automatically, providing both a product and an entertaining experience.
This makes it particularly suitable for:
Farm parks
Family attractions
Events
Shopping centres
Leisure venues
Holiday parks
Festivals
The visual process can help attract attention and encourage impulse purchases, especially from families and younger visitors.
Businesses interested in this type of machine can find more information on the EEM candy floss vending machine page.
How farms can build a wider vending destination
The range of machines shown during The Sheep Game’s visit highlights an important point. Farm vending does not have to stop at milk.
A farm could begin with milk vending, then gradually add complementary products based on customer demand.
For example, a wider vending area might include:
Fresh milk and milkshakes
Reusable bottles
Coffee and hot drinks
Ice cream or frozen goods
Local produce
Branded farm merchandise
Family treats such as candy floss
This creates more reasons for customers to visit and more opportunities to increase the value of each transaction.
It can also help farms develop a year-round offer. Milk, coffee and retail products can support regular trade, while ice cream, events and family-focused vending may perform strongly during peak visitor periods.
You can explore the broader range of EEM farming solutions to see how different machines can be combined around the needs of a particular site.
A successful Royal Welsh Show for EEM Group
EEM Group attended the Royal Welsh Show 2026 to meet farmers, demonstrate its vending equipment and discuss new opportunities for farm diversification. The show provided a valuable opportunity for visitors to see the machines in person, understand how they operate and speak directly to Phil and the EEM team.
The Sheep Game’s visit helped bring those machines to a wider farming audience, showing that modern vending can support many different products and business models.
You can also read the original event announcement, EEM Group will be attending the Royal Welsh Show 2026, for more information about EEM’s attendance.
Could vending work for your farm or rural business?
The right vending solution depends on what you sell, where your customers are and what you want the equipment to achieve.
Some businesses may need a simple milk vending setup. Others may benefit from combining several machines to create a larger self-service retail destination.
EEM Group can help you explore options for milk, coffee, merchandise, candy floss and wider farm vending. The team can discuss your location, expected footfall and product plans before recommending a suitable setup.
Inspired by The Sheep Game’s visit? Contact EEM Group to discuss vending options for your farm, shop, event or rural business and request a site-specific recommendation.
